Nascar Industry Hub - Daytona

We teamed up with Traction Event Labs again to design and Activate a fresh look and feel to the Nascar Industry Hub for the Daytona 500 at the World Center of Racing.  We were very proud to construct and activate a custom event space where Nascar executives and industry professionals were able to converse in a comfortable environment while staying tuned in to all of the at track activity.

Project Highlights

-Set up in 2016 Daytona 500 pits

-Custom on-site Ideation and Construction

-High Speed Internet and Live Streaming TV feeding up-to-the-second Race Updates

-Hosted NASCAR and Industry Ececutives

-Activated through entire NASCAR Daytona Speed Week 


Video Credit: Traction Event Labs

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